I spend 99.9% of my time writing and thinking about tend.ly from the perspective of an employee. And, in doing so, I assume the persona of a Daycare Director or Owner. At the end of the day, they’re our primary customers. But, today, I’d like to step in a different direction & look at tend.ly from the perspective of a parent.

12715969_10100837540684026_7593336429870733942_oIn case you haven’t noticed, I am, in fact, a parent. I’m the proud father of 2 towheaded bruisers named Asher (4) and Elliot (2). Of course, this helps out immensely with regard to my work with tend.ly, primarily because it gives me a reason to heap praise on any and every Daycare Owner, Director & Teacher I meet. I still don’t know how they do it – I can barely manage my boys from 5-8pm when their mom is traveling for work. Let alone an entire classroom – or center – full of them!

Anyways, I digress. As a parent, I know firsthand what it feels like to pick your kids up at the end of the day and have no idea what the heck they spent their day doing. Sure, I can ask, but more often than not, I’ll get a “nothing” or a “stuff.” I have no idea how much they ate, what they ate, how they behaved misbehaved, how they napped, what activities they participated in, etc. etc. On top of that, because my wife and I work, we frequently miss out on some massively monumental moments in their lives – like when they pottied on the potty seat for the first time, or figured out how to ride a tricycle.

Living in a world where technology is so pervasive and our expectation is to have a litany of immediate information about anything and everything, it can be difficult to not be at conflict with the centers that care for our children. It’s ironic that the most important (or, what should be, at least) part of our lives seems so detached – Obscured by a technological desert. Sure, I’ve made my fair share of calls into their center to check on them, but I always felt guilty – that I was preventing them from providing the care they should have been.

At the end of the day, that’s a huge reason that tend.ly was created – to make it easier for parents to stay connected throughout their child’s day, maintain peace of mind, and engage more effectively outside of the hours they are under someone else’s care.