About Us

We are a team passionate about technology's ability to make the care experience better.


Caitlin Coffman
Founder and CEO


Caitlin Coffman founded tend.ly out of her personal experience with the care industry. After having several children in daycare, she found herself disappointed with the level of connection she had with her children while they were away during the day. Meanwhile, Caitlin learned from providers about the complexities of their business and all the activities competing for their attention.

tend.ly is a team of technologists and customer fanatics who work relentlessly with their customers to build something that simultaneously makes the experience better for both the providers and their customers. We like to get to know and learn from our customers.

We are based in the fast-growing technology community of Indianapolis, Indiana. Please give us a chance to show you why we're different.